4 Difficult Discussions that Increase Conversions

Photo by Austin Distel on Unsplash

As marketers, we like to talk about all the good stuff while hoping prospects don’t think about or see the ‘bad’ stuff.

You know… things like cost, problems, competition and lousy reviews.

And yet, if we get up the guts to have these conversations with our prospects, we get to take control of the situation, and more often than not we can make sales that…