Embrace Authenticity: The Rise of Real Influencers in the Post-Fake Era

Source: Author with DALLE.

Influencer marketing has begun shifting and this change is opening up a whole new opportunity for marketers.

Your typical influencer on social media is a twenty-something person who seems to have the ideal lifestyle. They are super-model pretty or handsome, have all the best stuff, clothes and whatnot. They go to exotic locations and do fun…