5 Secrets For Building an Enduring Brand Like “Houdini”
5 min readOct 16, 2020
There were then and still are plenty of guys who can escape handcuffs and locks. But there was and will always be only one Houdini. He took self-promotion and the publicity stunt to an entirely new level.
Houdini began his magic career in 1891. At the outset, he had little success. He performed in dime museums and sideshows and even doubled as “The Wild Man” at a…
