John Delavera
2 min readApr 23, 2024

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For the record, this is the grant MEGA moment of the realization commonly shared by all people (young and old) with (many) followers on social media, aka. when one realizes that friends, followers, and fans do not represent an equal amount of potential customers.

I call it SOCIAL NETWORKING POST-TRAUMATIC STRESS DISORDER.

You're not alone on this.

Don't feel lonely either.

What you feel is normal.

It's just a feeling.

It's nothing that should bother you.

Move on.

Love the results a product gives and not the product per se.

And of course, one product is never enough.

In the history of Internet Marketing since 1997 I know only 1 person that hit the jackpot with 1 ebook only. In HIS case the classic cliche was applied that says "It's not WHAT but WHO you know that can make you successful." He was early acquainted with a legend in copywriting, focused on that relationship, and moved cleverly on organizing physical seminars with that legend as a Guest Star - yet his case is a RARE exception.

There is also another case of a fellow marketer that in 2004 generated $1,000,000 in 24 hours. I know the story firsthand because I was part of that history as one of his good affiliates. His success was so monumental that changed his life and mentality. He disappeared for MANY years.

The signatory of this message, yours truly, had to create many innovative software for 3 years before reaching a milestone that changed my life. It was not enough. For the next 6 years, I was producing tons of products every month using freelancers: software, ebooks, articles, templates, graphics, audio tracks, video clips, photos with models, Twitter backgrounds, minisites, niche puzzles, and more... paying a fortune every single month. I reached the top, yes, and collapsed shortly. The story continued years later with the release of one software per month for 14 months, having to find a new coder every single month for every new software so to lower the costs, create all marketing materials too, contact affiliates and JV partners, and launch the products - every single month. I changed my life again and then collapsed again. Some years later I decided to move abroad to change my mentality and reboot my brain, which I did living for 5 years in the UK, got a settled status to work and live in the UK, but eventually left - last year. Back on the START square in life's monopoly.

So...

Move on.

You are bigger than the product you created - much bigger.

Move on and shine.

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John Delavera

Internet Marketing Veteran, Inventor, Writer. Creator of the biggest directory of Publications on Medium https://bit.ly/mediumpubs