MoneyCraft… Like WarCraft(tm)
Believe it or not, the first question I ask my client — who wants to create a successful website — is whether he has ever played ‘WarCraft(TM)’ or not. Have you?
I have concluded that in order to win this ‘MoneyCraft’ game on the Net, you must be able to know how WarCraft™ works.
The basic principles with this type of adventure game are these:
- You need food to feed your workmen.
- You need wood to build your buildings.
- You need money to buy more workmen, construct more buildings, buy machines, weapons, etc.
Food, wood, and money are the basic ingredients for your success. Once you have ALL of them, you then need a STRATEGY. Miss one of the above ‘ingredients’ and you keep your strategy for the next game — since you’ll lose this one.
That’s how WarCraft™ works:
- First, you collect meat and poultry from the forest to feed your workmen, while after some time, you’ll be able to construct farms.
- You need to find trees to get wood.
- You need to find mines to get the gold.
- And you need to manage your resources in order to survive and then to Win.
Now let’s talk about MoneyCraft… actually this is my term; there is not such a ‘game’ — as far as I know — but this is what I call the ‘Game of Making Money On The Net.’
Remember WarCraft™:
- You need food — in MoneyCraft that’s knowledge.
- You need wood — in MoneyCraft you need tools: software that will allow you to build your first websites, then to automate your website, then to better your website, then to promote your website, etc?
- You need gold — in MoneyCraft, you need Money for buying more knowledge and tools and for making your target easier to reach.
Knowledge, Tools, and Money are the basic ingredients for mastering MoneyCraft.
If you do not have the knowledge, you do nothing.
If you have the knowledge but don’t have the right tools, you do nothing.
If you have the knowledge and the tools but can’t invest in the promotion of your website or the automation of your website, you do nothing.
If you have the knowledge, the tools, and the money, you can make your first profit. Add the Strategy and you have a winning recipe.
If you analyze the scheme above, you’d conclude that for getting the knowledge, you need money too. That’s not true.
The Internet’s free resources can give you the knowledge you need to *START* in this MoneyCraft game — as it happens in WarCraft… You start with 3–5 workmen, but then you must spend money to make them 10, 20, 50.…
In ‘MoneyCraft,’ you can start with the free knowledge the Internet offers you, the free resources the Net offers you, and your pocket as your first ‘mine.’ What happens next and how you exploit this knowledge makes the difference.
You must use the free resources in order to create your first small mine, make some money, invest the money in knowledge and tools, make your small mine bigger, make some more money, again invest your money in knowledge and tools, create another small mine, and so on. Just do not stop.
I’ll give you an example:
One of my clients had the knowledge. He knew how to create a website. He could read HTML code and could modify his site according to his needs, could upload his pages, etc. He also had the knowledge of how to get credit card orders.
He also had some tools: Dreamweaver™ for creating his webpages, Adobe Photoshop™ for creating his graphics, plus he used his knowledge and found some great free clipart to use on his website.
He also had some money (‘your pocket is your first mine.’)
- He bought the resale rights for a best-selling ebook and uploaded it onto his server.
- He then started posting messages to forums, and social media.
- He also added a description and the URL of his website to his email signature.
- He also ran a free newspaper ad with a description and the URL of his website.
- He subscribed to some newsletters that were offering free ads to new subscribers and sent his ad to 10–15 of them.
Guess what?
He got his first orders.
He repeated all these steps and got some orders again, and again, and again…
And then nothing…
That’s when he asked for my help. I asked him what he did with the money he got from his first orders.
He told me that he used his first money to celebrate the fact of his ‘success,’ so he bought a car. He then quit his job because he thought he could cover his monthly expenses with the money he was earning online.
Are you a MoneyCrafter?
If yes, what was my client’s mistake?
He had the knowledge, the tools, and some money in his pocket.
He applied a Strategy and earned some more money.
So what was his mistake?
Read again what I described above — and please memorize it as…
‘The Winning Loop’
You must use the free resources in order to create your first small mine, make some money, invest the money in knowledge and tools, make your small mine bigger, make some more money, again invest your money in knowledge and tools, create another small mine, and so on. Just do not stop.
So my client’s mistake was that he did not repeat the Loop.
He did not spend the money he earned to get more knowledge.
He did not spend the money he earned to get more tools.
He thought that by repeating the ‘winning process,’ he could win the MoneyCraft Game… That was his mistake too.
Think. Focus on The Winning Loop described above. Use your first profit in order to INVEST. And invest again and again and again. That’s how the money will bring money. That’s how you’ll win this MoneyCraft Game.
If you feel that you cannot find ‘more’ knowledge by yourself, or with the free resources the Net offers, then BUY the knowledge. This must be your first target after the first money comes: BUY more knowledge.
Do not make the mistake of believing that you do not need more knowledge or that you know everything…
When you use your first profit to buy more knowledge, then you’ll also find the additional tools you need. This Winning Loop will allow you to either make your existing site better, which will make you more money, or to create a new site, which will also make you more money.
Then do not stop. Do not celebrate. Use the money you earned to buy more knowledge and tools and use them to improve your existing websites or to create new ones.
Repeat The Winning Loop!
This is how you’ll master this MoneyCraft Game. And if you have never played WarCraft, please do so! ☺
Happy Marketing!
John Delavera
